For example, if offering marketing services, the message could be: "Like having a marketing team without the payroll." Talk about what the problem solves and who it solves it for. Also clarify the big claim you made in the headline.
'TRUSTED BY' - ADD LOGOS OF YOUR BIGGEST CLIENTS BECAUSE SOCIAL PROOF GIVES YOU INSTANT CREDIBILITY.
You want to generate empathy. So write from the consumer’s perspective. Avoid jargon and above all, write from human to human like you're at the water cooler telling a co-worker one to one about a product.
Write with your ears, use the same language your target audience uses. And position your product as the solution to the problem.
CFO at Company Name
The ONE BIG REASON to buy your product. Be specific and convince the reader why your product delivers the promised benefit. This should be an emotional benefit like, "how does this product make me feel or look?".
And also prove them in some way that your product does what you say it does. This should be a functional and specific benefit. Examples: "saves you $1,040/year", "Saves You 10 Hours a Week", "Lose 40 Pounds in 30 Days", "Learn how to code in 12 weeks."
HR Director at Company Name
This should be a benefit to the consumer based on a product feature or a physical characteristic that makes your product special. Highlight specifics— facts, special features or anything the reader needs to know to make a decision.
Remember this: In 2001, when Steve Jobs introduced the first iPod to the World, he didn't pull it out of his jeans pocket and say, "The iPod. A 5GB MP3 player". He said, "The iPod. 1,000 songs in your pocket."
HR Director at Company Name
Remind the reader what's in it for them if they buy your product.